Marketing Consumer Behaviour Food Statistics

Question: Depict about the Essay for Marketing Consumer Behavior for Food Statistics. Answer: Presentation Patterns of food and refreshment industry are changing step by step. Individuals are getting more cognizant about their wellbeing than they are previously. The strength of individuals is corrupting because of numerous variables, for example, contamination, toxic fixings in food, admission of more shoddy nourishments, and so forth. Fixation on wellbeing is developing among the psyche of individuals. It is the primary explanation of changed purchaser patterns in the business. As indicated by numerous sorts of examination, the ascent of utilitarian nourishments and natural nourishments are in pattern in the food and refreshment industry. The report will recognize the changing examples of shopper conduct in this industry with the execution of different hypotheses and models. Buyer conduct is the essential perspective which the organizations must concentration so as to support in the serious business world. The food and drink industry of United Kingdom rely upon numerous components, for e xample, provider connections, a value war among the general stores, purchasing conduct of clients, and so on. The conduct of customers changed steadily particle United Kingdom as well as in different pieces of the world. The report will depict the improvement of promoting blend by the organizations of United Kingdom dependent on the purchaser conduct of the market. Be that as it may, the advertising blend will be adjusted to the most recent patterns of food and drinks in the market. Piece of the pie of the organizations is likewise referenced in the examination which will help in understanding the patterns of the market. The variables of changing purchaser purchasing conduct and buying choice are clarified in a nitty gritty way. Food and drink advertise in the United Kingdom Food and drink industry is a blasting business sector. It is the biggest assembling industry in the United Kingdom. The turnover of the business is 95.4 billion pounds. In the business, there are practically in excess of 7000 organizations which utilize around 400,000 laborers in the whole country. The innovative work branch of different organizations of this division contributes a lot to present around 17,000 new food items consistently (Gov.uk 2014). New item improvement is rehearsed by the vast majority of the organizations related with the business. The food and refreshment advertise are busy with grocery store retail goliaths, for example, Sainsburys, Asda, Morrisons, and Tesco. These four grocery stores are known as Big Four. The accommodation advertise is expanding step by step because of occupied ways of life of shoppers. Time is a significant factor for changing the patterns of customer conduct (Anon 2016). It is the consequence of the arrangement of advantageous stores wher e nourishments, beverages and every day utilize merchandise are accessible. It is one of the significant drivers of development in the coming years. The estimation of the comfort showcase in the United Kingdom by 2018 is guage to ascend by 46.2 billion pounds (Barclays 2016). The rise of solid nourishments is the consequence of the awareness of clients with respect to their wellbeing. Food and drink fabricating organizations of the country are reliably discovering answers for create solid and nutritious nourishments for customers. The ascent of sound nourishments is the aftereffect of developing worry of diabetes and stoutness among individuals (Solomon, Russell-Bennett and Previte 2013). It is discovered that individuals of United Kingdom are inclined to corpulence when contrasted with different nations. Assembling organizations are worried about this reality and are making a move from numerous points of view. They are decreasing the amount of sugar in different drinks and nourishm ents. Salt of nourishments is brought down alongside the expansion of fiber content in food sources. The idea of ethnic nourishments, useful food sources are in pattern in the changing example of nourishments and drink in the business. Moral nourishments are sought after in the U.K showcase (Schiffman et al. 2013). The moral food and drink area represents 8.5% of absolute deals of family food in the time of 2013. Over 88% of individuals in the United Kingdom expend ethnic nourishments at their home. Aside from that, nature of nourishments is one of the most essential parts of the business. Food producing organizations of United Kingdom are known for selling most secure and clean food on the planet. Microbiologists of the nation are continually concentrating on the microbiological sullying of nourishments with different substances (East, Wright and Vanhuele 2013). Purchaser conduct of the business Purchaser conduct is characterized as the activities of the clients or customers in the market while purchasing an item. Advertisers these days are concentrating on understanding the purchaser conduct on the specific business so as to provide food real items to them. Fulfillment of clients is basic for the accomplishment of a business just as the business overall. Shopper conduct is named as the dynamic components of clients while buying products for their own utilization (Foxall 2014). There are numerous components which impact the conduct of clients while buying required merchandise from business sectors. The components incorporate individual, social, mental, situational, social, promoting factors, and so forth. Purchaser conduct varies for various items (Yoon et al. 2012). Buyer personal conduct standard is connected with shopping inclinations alongside mentalities, inspiration of clients. Patterns of nourishments in the market are straightforwardly corresponding to the changing example of shopper conduct in the market. With the expanded consideration of nourishing and solid nourishments by buyers, organizations are fabricating nourishments and beverages dependent on the inclination of the customers. Microbiologists of United Kingdom are known for keeping up high caliber in the nourishments (Dolfsma 2013). There are some well known patterns of purchasers which develop in the ongoing years. The patterns are low-fat nourishments, the ascent of eco-cognizant food sources, deception old enough, awareness about wellbeing and sustenance, the interest for against wheat food sources, lower utilization of shoddy nourishments, and so on. Shoppers accept on the nourishing data of food sources which are scrambled at the bundling of food sources. They are keen on nourishments which contain low fat and low calorie. The ascent of eco-cognizant nourishments is a pattern of clients whi le buying products. Individuals are keen on natural nourishments more than the typical classification of food sources (Kahle and Chiagouris, 2014). Cost is a significant factor for individuals of the nation. Organizations are giving items at lower costs while keeping up a decent quality. Stores of United Kingdom are selling basic food item items at less expensive costs. Be that as it may, the nature of the nourishments is kept up by them. Low quality nourishment organizations are declining their deals in the market. The sodas are likewise getting out of the market. Refreshments of low calorie are in the pattern in this segment. Impression of sustenance and diet is a significant part of buyer conduct in the market of this division. Utilization of hypotheses and models of customer conduct There are numerous models and hypothetical systems of buyer conduct that help the organization for deciding the idea of the clients while taking the choice in the buying of items. Shopper conduct incorporates numerous subjects separated from showcasing, for example, is a huge field which incorporates brain research, conduct promoting, humanism, and so forth. The hypotheses of this field are interrelated with these subjects (Kotler et al. 2015). The models that will be portrayed in the investigation for understanding buyer dynamic procedure and choice of stores are Black Box Model, Engel Kollat Blackwell model, Maslows persuasive hypothesis and Sheth Howard model. Discovery model in buyer conduct speaks to qualities of customers, shopper reactions, dynamic procedure and various boosts. It is a model of behaviorism where various boosts of clients are recognized. The distinction in upgrade is identified with the buying choice of purchasers. Showcasing upgrades contain 4Ps of the advertising blend. Ecological upgrades comprise of mechanical, financial and segment factors (De Bock 2016). These two improvements lead to purchasers reaction and choice procedure. Engel Kollat Blackwell model speaks to the conduct of clients so as to settle on the necessary choice while purchasing a specific item. Customers ordinarily choose to purchase an item dependent on little data. As indicated by the hypothesis, purchaser requires constrained data alongside the limit of elaboration. For example, clients know about their needs and they accept that a specific item will fulfill their necessities. Cost is a requirement that impacts the purchasing conduct of clients (Papadopoulos and Heslop 2014). Utilizing this model, organizations of food and drink industry can recognize different parts of purchasing conduct of clients. Howard Sheth model cases buy choice of customers. As per his model, there are various variables that make a critical effect in the buying choice of purchasers. The hypothesis estimates that loved ones impact a great deal in giving data and input to the clients. Retailers of the business are detailing their objectives according to the outlook of the clients. Organizations think about various objectives, interests and thought processes of shoppers when they fabricate a specific item (Davis et al. 2013). Various boosts or sources of info are considered in the hypothesis, for example, representative, social and significative. Maslows pecking order is a model which portrays the fundamental needs and prerequisites of an individual. The hypothesis comprises of certain means, for example, physiological requirements, wellbeing needs, confidence, love and things, self-actualisation and self-amazing quality. It is an inspirational hypothesis which clarifies the advancement of an individual and his development. Natural needs of an individual are all around referenced by Maslow in his human inspiration hypothesis. In physiological necessities, the fundamental prerequisite of food, safe house and garments. At whatever point an individual is fulfilled by his physiological needs he will consequently hunger for security. Security and wellbeing needs incorporate

Modern Technology Essay Example for Free

Present day Technology Essay Since we are living in Informational century, there a great deal of mechanical developments were designed so as to make simpler worldwide associations. One of the most fundamental advancements is web which was created in twentieth century and created in current century. It is peculiar and extraordinary advancement on account of its few useful and worthwhile sides. Above all else, web is a significant apparatus to make associations with all sides of the Earth. There are a ton of offices to assist us with making connects to one another. One of them is email which makes open door for us to send and get letters from our companions or associates in a couple of times. see more:technology making us lethargic For example, somebody works in a major and lofty organization and he/she needs to send significant data, for example, meeting time, to his/her associate. For this situation email opportunity is helpful for everyone. What's more, everyone can use web to gain cash so as to make another site. By expanding the guest to his/her site designer can take rate from the web. Then again, there are a great deal of exchanging sites accessible to acquire cash. All bank frameworks are working with web to send and get cash from different banks. Web makes their works simpler and decline the conveyance times of sending and accepting cash. At last, we can get hot news from web about everything, for example, day by day news, political, sport news, when we need and where we need. Since it was imagined remote association openings we can utilize web all over. Furthermore, in addition it makes us accessible to get data about everything inevitably. Taking everything into account, I might want to summarize and sum up again that web is one of the most significant advancements which makes our lives simple due to its few offices. Email, acquiring cash and getting news are essential open doors for everyone to make their life simpler. these days our general public has delighted in the advantages of having current technology.We are honored with present day devices, which could perform to what appeared to be an incomprehensible assignment in the past like recovering data surprisingly fast. Nonetheless, this regularly accompanies unforseen and unwanted outcomes overcoming the extremely objective in any case. To my brain, present day innovation is a bane than a help. It can't be denied that the innovative improvement delivers to us a few focal points. Right off the bat, it assists man with conveying nearby or oversea by composing email, phone or versatile. An understudy , for example, who is concentrating abroad can converse with his family by visiting and web cam as opposed to hanging tight for a hand composing letters. Furthermore, the advanced devices additionally bolster man in business and contemplating. It improves condition to satisfy errands quicker and increasingly helpful. For instance, an understudy invest less energy looking through data and reports by clicking mouse on google as opposed to is left with numerous books in library. An agent can manage his activity by utilizing PC and web while he can even now appreciate occasion with his family. In any case, for each arrangement innovation gives twice the same number of issues are probably going to cause. The advanced innovation is somewhat fundamental reasons for negative things in our general public. Its Internet that gives an open medium to awful components, for example, erotic entertainment, violations, etc. the youngsters who are not cognizant enough will in general mimic the sexual and viciousness clasps and pictures on web. A regular case of this is the slaughter in an American school. An understudy executed his cohorts by his dad s firearm essentially on the grounds that he just went about as a clasp he saw. Also, the normal pace of young ladies who are pregnant is very soon as a result of sexual pictures s impact. Present day innovation is the key component for the difference in way of life loosing the virtue. Man maltreatment on PC in all fields. They are absence of face-face correspondence and in this manner the separation between the ages turns out to be more distant. the elderly individuals feel desolate comfortable and a long way from their off springs who are excessively occupied with PCs. In this manner, the steadiness of family are being broken for a long time. Furthermore, enthusiastic and significant way of life is being replaces by inefficient hours before PCs. Man gets lethargic and disconnected from their environmental factors. All in all. like everything. present day innovation has the two focal points and disadvantages. I for one believe that it relies upon how we utilize the cutting edge devices. Individuals should mindful of technologys job to tackle its awful impacts Today, Americans are confronted with the expanding change of innovation in our regular daily existence. Once in a while the change occurs and we don't understand how it influences our lives. I think it is consistently a smart thought to converse with somebody that is more established than yourself, similar to your grandparents to help you to remember the occasions in their more youthful years. Ideally, that will make you fully aware of the progressions we face in this age and the age to come. In this part, the creator investigates the relationship of changing innovation to changes in both the earth and social establishments.

Analyzing an Ad Essay Example | Topics and Well Written Essays - 1500 words - 1

Breaking down an Ad - Essay Example The advert is intended to make a solid positive relationship with Skyy Vodka brand among female and male youthful experts so as to accomplish high deals. To make such positive affiliation, the advert utilizes sexual undertones, both male and female youthful experts, photography and it draws out the advert hero who stays in charge of the whole advert. Skyy Vodka advert is exceptionally accused of sexual implications. The lady in this advert possesses a tremendous piece of the advert page. She is wearing dull drove lipstick, dim peered toward make ups and nail clean. Perceptibly, the cosmetics and her red lipsticks too put considerably more accentuation on her eyes thus making her increasingly tempting. Her open mouth draws some consideration as it suggests that she is prepared and open to infer a sexual intrigue. The dress she has worn is white in shading and exceptionally uncovering around the chest area thus causing the crowd to notice her wants and sexuality. The piece of clothing white shading indicates virginity or immaculateness in ladies. Be that as it may, this general view gets tested as the woman (bubble) decides to stay modest for an all-encompassing timeframe. The woman is wearing gold hoops, snake band around her upper arm and a gold accessory. Strikingly, the accessory is long and runs between her sharp pointed bosoms drawing viewers’ consideration. The snake-molded arm band has shifted implications. For example it delineates her as a miscreant thinking about that snakes are profoundly connected with temptation and precariousness. Correspondingly, it very well may be related with the scriptural story of Adam and Eve who couldn't avoid the allurement offered to them by a snake. In any case, instead of natural product offered on account of Adam and Eve, the contribution for this situation has a greater amount of sexual direction (Andrews and Mary 59). Having a more critical glance at the woman, she has worn dark shoes with spike heels and has lashes that run up her legs to the knees. In a perfect world, high heels are not utilized by ladies for comfort, however to make legs and butt look additionally engaging for the men watchers. Further, the lashes that runs upwards to the knees try to send the eyes upwards towards such an enchanting air pocket. This perplexing picture draws two basic things. In the first place, on her left hand side is a tie and hand that air pocket is intently pulling in. Despite the fact that, the individual to whom the tie and the hand have a place with is imperceptible, it is exceptionally intriguing that the advert makes the watcher to take this individual to be a male (Biff) who is being drawn by the lovely charms of air pocket. The dark formal attire worn by the male companion is reminiscent of men in our general public, however more critically gives an impression of a sort of man who has a place with either center or privileged and in this way almost certain to be working in corporate circles. The man is apparently a fruitful man and as such convoluted. This is reflected by the keen tie and suit he has worn. Be that as it may, his picture stays generalized as his picture is halfway covered up. The tie as one of the men garments that is noticeable has a phallic setting. This is on the grounds that it stresses sex charged pictures regular in numerous ads. The man is holding a vacant martini glass that is by all accounts once brimming with Skyy Vodka. This implies Skyy Vodka has the capacity to invigorate sexual circumstance set up by bubble and consequently turning Skyy Vodka to an indication of fun

The Tried and True Method for Persuasive Essay Topics for Grade 8 in Step by Step Detail

The Tried and True Method for Persuasive Essay Topics for Grade 8 in Step by Step Detail Persuasive Essay Topics for Grade 8 and Persuasive Essay Topics for Grade 8 - The Perfect Combination If you are thinking about purchasing an item you will still have next calendar year, look at pulling out the card but you need to be careful. Writing is among the most effective modes of self-expression, and it's also an amazingly effective approach to help your students sort out all their ideas and feelings. Examine the things happening around and ask yourself if there's something you are especially interested in. If you like it is possible to look online and find one which you like. Nowadays it's quite hard to locate a trustworthy essay writing service. When it is writing a customized essay or buying essay from some writing service, you've got to be quite careful and watch out for plagiarism. Persuasive essays share a whole lot of resemblance with argumentative essays. An argumentat ive essay is a certain sort of academic writing. There is an excellent possibility that you should compose an argumentative essay whenever you are in eighth grade. As soon as you inform us about all of the paper information, we'll begin trying to find an appropriate writer for your paper. Academic papers can't contain any signals of plagiarism. 5th grade is intended to write a last grade appropriate essay. The Rise of Persuasive Essay Topics for Grade 8 A student ought to keep in contact with the hottest trends and know which persuasive essay topics are related to sound convincing in regards to defending personal opinions. So you need to have a clear idea about what your professors will be searching for and on what factors they'll be basing your grade. When you opt to discuss one of your research sources, it ought to have a direct and appropriate relationship to the points that you're trying to make. The success of your essay relies a whole lot on choosing a great topic. To compose persuasive papers it's essential that the writer has the capacity to think critically without which it wouldn't be possible for him to take a strong stand on a controversial topic. It is vital in any sort of writing. Possessing a few writing prompts is a remarkable method to be sure you have the info which you are looking for. Therefore, you might take an effortless topic and surprise everyone with your wide means of thinking and your individual values. You want to set up facts, possess the confidence and demonstrate the obvious evidence of your private viewpoint to certain phenomenon. Make sure that you are really interested in the matter, because otherwise you will have no confidence, which is a significant aspect when convincing somebody. Is it true that the paparazzi help or hinder the objective of completely free press. Don't select a problem that you truly feel little concern for. The revisions are completely free! It is crucial to decide on a great topic as a way to compose a wonderful paper. Anyway, below, you will find topic that are great for both circumstances. If you would like to compose a fantastic essay, it is extremely vital that you have a great topic to compose your paper on. To locate argumentative essay topics easy on various platforms, you will need to comprehend about the argumentative essay. Among the most well-known topics is the way to protect against bullying essay. There are a few great topics to take into consideration when deciding on a topic for your argumentative essay. School should happen in the evenings. Parents should speak to their children about drugs at a youthful age. They must be responsible for providing a healthy diet. They should talk to kids about drugs at a young age. In such cases, you don't need to go for topics that require lots of research and preparation. There are occasions when you're requested to deliver a persuasive speech in a short time period. Though people believe education is a correct and will make society, generally, a better place for everybody, others feel there's no authentic way to provide a free college education as colleges would still have to be funded (likely through tax dollars). Another reason is to observe how well students argue on unique views and demonstrate understanding of the studied subject. Here's What I Know About Persuasive Essay Topics for Grade 8 Homework is intended to give students a chance to practice what they learn in class, however, in the event the students aren't sure the best way to do it, it is truly pointless. Even in the event the deadline is actually tight, feel free to get hold of our managers. Grade level, students start the writing. The students should comprehend the issue. A seasoned professional will make an error-free assignment very quickly and can help you boost your grades. You would like your master's thesis to be noticed and to stick out in a great way. Every student demands help with homework from time to time. All first-year students should get to understand what college life is by residing in a dorm. Choosing our service, you are going to understand that studying can be simple if you gain from the aid of competent experts. The role of assigning an essay to middle school students is to make awareness and permit them to develop writing skills. If you've already graduated from college or university and are looking for a very good job, you will need to get a persuasive resume to impress your future employer.

In Psychology, Nature Versus Nurture Is One Of The Oldest

In psychology, nature versus nurture is one of the oldest arguments in human development. In F. Scott Fitzgerald s novel, The Great Gatsby, the author portrayed how money was the difference between a poor man, George Wilson, and a wealthy man, Tom Buchanan. The novel explored the differences in wealth nurtured tendencies versus nature predominant actions, displayed in how the men showed their disrespect toward women, violent dispositions, and attitudes toward infidelities, which occurred within their marriages. Wilson tended to have a better sense of mortality, but was not respected by others. In contrast, Buchanan was a man who ignored common principles and demanded respect even when it was not owed. Fitzgerald revealed to us that human†¦show more content†¦This revealed his deeper selfishness and drive to dominate those around him. While the money involved in their lives created those indifferences, the true nature of both men was also revealed in their actions. Wilson, regardless of being treated poorly by Myrtle, showed he still honored his vows and the sanctity of his marriage.In contrast, Buchanan’s actions showed that he did not respect his wife, Myrtle, or societal expectations as a whole. Both men showed traits of being violent and impetuous. By nature, Buchanan was a manipulative person who wanted to keep what he felt was his. Through wealth and experience he knew he could use Wilson to assist him with reaching his desires.Buchanan sought to rid himself of Gatsby, the man his wife had become infatuated with. Buchanan informed Wilson it was Gatsby who owned the yellow car which struck and killed Myrtle. As Buchanan hoped, Wilson, out of anger, confusion, and ignorance, instantly hunted down Gatsby. Without questioning the situation, or allowing Gatsby to explain himself, he shot the antagonist then turned the gun and killed himself.To express the pure absurdity of the situation, Fitzgerald had Nick state, â€Å"the gardener saw Wilson’s body a little way off in the grass, and the holocaust was complete† (Fitzgerald 162). Wilson allowed his violent, impetuous nature to overcome common sense when he killed Gatsby forShow MoreRelatedNature Vs Nurture Essay882 Words   |  4 PagesNature vs Nurture The discussion about nature and nurture can be considered one of the oldest problems in psychology, the main question of which is: Are human traits present at birth or are they developing through experience? (Meyers, 2013). The natural side of the discussion asserts that the facial features and the way of their development strictly through DNA and genetics are transmitted by parents and grandparents. The nurture side of the debate argues that we are born with a clean list andRead MoreThe Effect Of Environmental And Genetics On The Development Of A Person1000 Words   |  4 PagesOne of these oldest arguments in the history of psychology is the debate of whether or not ones environment or genetic background plays more of a role in the development of a person. Both nature and nurture have been proven to play an important role in one’s development. Nature is what we think of as pre-wiring and is influenced by genetic inheritance and other biological factors. Nurture is generally taken as the influence of external factors after conception e.g. the product of exposure, experienceRead MoreEssay about Child Development, Nature vs Nurture801 Words   |  4 Pages. The nature versus nurture debate is one of the oldest issues in psychology. The debate centers on the relative contributions ofgenetic inheritance  and  environmental factors  to human development. 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This means you will need a title page, abstract, citations, and references. Remember, citations helps support your argument. You may only use the online research school database for your resources. If you use a reference that is not part of the online database, I willRead MoreNature Vs. Nurture : The Nature Versus Nurture1268 Words   |  6 PagesOne of the most popular debates among people is the idea of nature versus nurture. According to psychology.about.com: The nature versus nurture debate is one of the oldest philosophical issues within psychology†¦nature refers to all of the genes and hereditary factors that influence who we are – from our physical appearance to our personality characteristics [while] nurture refers to all the environmental variables that impact who we are, including our early childhood experiences, how we were raisedRead MoreNature And Nurture : Nature Nurture2195 Words   |  9 PagesRUNNING HEAD: NATURE NURTURE ON BEHAVIOUR NATURE This refers to all those characteristics and abilities that are determined by your genes. This is not the same as the characteristics you are born with, because these may have been determined by prenatal environment. In addition some genetic characteristic only appear later in development as a result of the process of maturation. Supporters of nature have been called natavist. NURTURE This refers to the influence of experience, i.e, what is learnedRead MoreSix Major Tenants of Personality Theory Essay2500 Words   |  10 Pages Abstract This paper will  review  the six major tenants of personality theory. The first discussed are the foundations of psychology, which are: nature versus nurture, the unconscious, and view of self. Each of these foundations are important to  the development of  a psychologically healthy person. Nature versus nurture is a long time debated concept within psychology that argues whether a  person’s behaviors  are derived  from genetics and what  are derived  from the things we learn. The unconsciousRead MoreFinal Examination For The Psychology Of Personality1329 Words   |  6 Pages Final Examination for the Psychology of Personality Summer 2015 Due Date: 7-28-15 at 11:59pm Seham Azzamel @02773623 Seham_z@hotmail.com Dr. Elbedour College of School of Psychology Washington, DC 2015 Question 1 Personality Traits Personality is defined as â€Å"consistent behavior patterns and intrapersonal processes originating within the individual† (Burger, 2010, p. 4). In order to measure personality, psychologists focus on personality traits. Personality traits are simply

Management Ethics American Character and Society

Questions: 1.Who should decide (a) how much information should be provided by manufacturers, (b) how good products should be, and (c) how truthful advertisements should be? The government? Manufacturers? Consumer Groups? The free market? Explain your views. 2.Carefully examine two advertisements taken from current news papers or magazines and assess the extent to which they meet what you would consider adequate ethical standards for advertising. Explain and Defend your standards of ethics in advertising. Answers: 1. As stated by, a consumer friendly company should always provide useful and helpful information regarding a particular product or service. A manufacturer should not only be concerned about the minimum requirements but should also be responsible to provide detailed information about the product. The Consumer Bill of Rights also propose that consumers should not have a limited right upon the information of commercial products. This right is important to stop malicious practices of major business manufacturers (Graves, 2016). Therefore, it can be easily stated that it should be the Consumer Groups and not the manufacturers or the government who will be responsible for deciding the information to be provided by the manufacturers. It has to be understood that a manufacturer will always try to manipulate the thinking of consumers and will provide information that influence consumers and compel them to buy the product. Same objective can be applied for the free market as well; that in order to boost sales of product, exaggerated information is supplied. On the other hand, government being not biased and in order to improve the economic condition of the State might provide certain inappropriate information to increase exchange of products. However, the consumer groups who are the buyers and consumers of the product should be aware of information including the ingredients of the product, its manufacturing and expiry dates being at the priority list (Kaal, Klosek Waleski, 2012). It is only based on the information on the packaging or advertisement of the product, the consumer will have the right on their purchase. 2. In the view point of Schudson, (2013), advertising agencies should have a responsibility towards building a constructive force in the business. The advertising standard code as adopted by the American Association of Advertising Agency states that advertising agencies must recognize an obligation, not only for their clients but for the public and the media as well whom they employ. Therefore, abiding by certain common sets of standard practices is indeed important. For example: Mentos Print Advertisement It has to be understood that Mentos is a refreshing gum and it has no nutritive value that might help to increase intelligence of a person. Thus, unfair tactics have been used to portray the benefits of the product. The basic theme behind this advertisement was to give tribute to the great scientist and portraying that Mentos provide refreshment and help people to get ideas. However, the advertisement did not provide any kind of information related to the ingredients of the product. The creative form created a false and misleading exaggerated statement. The Eraser Advertisement This advertisement of The Eraser portrayed its effect on the user. However, it has to be understood that it falls under the responsibility of the advertisers to warn people on its side effects in case if a person has allergy to some products. However, as commented by Berger, (2015), that advertisement is one of the important frameworks to meet the level of competition among the same products and services in the market. It is for the reason, some advertisements are found to degrade the basic ethics of advertisements that automatically arise question on ethical approach made to frame the advertisement. References: Berger, A. A. (2015).Ads, fads, and consumer culture: Advertising's impact on American character and society. Rowman Littlefield. Graves, B. (2016, July). Consumer demand, innovation and opportunity for co-products. In2016 Joint Annual Meeting. Asas. Kaal, A., Klosek, J., Waleski, B. (2012). US Consumer Privacy Bill of Rights: Principles and Impact The Obama Administration's Call for the Enactment of Baseline Federal Privacy Legislation and Its Potential Implications on Existing US Privacy Laws.Computer law review international, (3), 65-72. Schudson, M. (2013).Advertising, the uneasy persuasion (RLE Advertising): Its dubious impact on American society. Routledge.

Weed Is Great Essays - Cannabis Smoking, Entheogens,

Weed Is Great Marijuana Marijuana originated in the middle east (Taiwan, Korea). China plays an important part in Marijuana's history. Hoatho, the first chinese physician to use Cannabis for medical purposes as a painkiller and anesthetic for surgery. In the Ninth Century B.C., it was used as an incense by the Assyrians Herbal, a Chinese book of medicine from the second Century B.C., was first to describe it in print. It was used as an anesthetic 5,000 years ago in ancient china. Many (*) ancient cultures such as the persians, Greeks, East Indians, Romans, and the Assyrians for many things. These were what they used it for: the control of muscle spasms, reduction of pain, and for indegestion. Imagine that if they still practiced this, instead of taking an Alka Seltzer after you had mom's Chili or Tacos, you might be sitting in the living room on the LAY-Z Boy, smoking a joint or however they would take it. The folk medicine of Africa and Asia have used it as an herbal preparation. A mythical and legendary pharmacist and emperor Shen Nung thought using it as a seditive was all right. In 2,700 B.C. that same mythical emperor said it helped female weakness, gout, rheumatism, malaria, beri-beri (?), contipation, and absentmindedness. In 1979 (A.D.) Carlton E. Turner visited China and found marijuana was not in use in formal medical places. J. D. P. Graham of the Welsh National School of Medicine wrote, One not need take to seriously the anecdotal use of it's use for many purposes in China or by the Hindus in the pre-Christian Millennia ...and by the Arabs! In 1890 in England's Lancet said cannabis extract was good for neuralgia, fits, migraine and psychosomatic disorders but not for rheumatic conditions. It is not easy to tell the dosage because of the variations in potency and the irregularity in absorbtion. The time delay before the onset of the possible effects of marijuana lowered it's popularity as a medicine as did the introduction of a variety of new and better medicines like aspirin, morpheine (habit forming), chloral, barbituates tranquilizers, and when it got on the list of drugs thought by the world community to require legal restrictions. Our first President, George Washington, grew cannabis on his plantation. The cannabis he grew was more fibrous and is better known as hemp. Hemp was used to make rope, twine, paper and canvas (the word canvas comes from Cannabis) and was an important crop in the american colonies. In Jamestown, Virginia it was grown for it's fiber qualities in 1611. (Snyder, 1985) The U.S. Pharmacopeia had it listed as a useful medicine from the year 1870 to 1941. A Pharmacopeia is a book of directions and requirements for the preparations of medicines, generally published by an authority; a collection or stock of drugs. This tells us the U.S. Pharmacopeia was an authority on the use of drugs for medical purposes, and said that the use of marijuana for said purposes was helpful. The U.S. Pharmacopeia last listed cannabis (the dried flower tops of the pistillate plants of cannabis sativa) in 1936.(Lovinge,1985,p434) That years epitome of the pharmacopeia and the national formula described the drug for physicians thus:a narcotic poison, producing a mild delirium. Used in sedative mixtures but of doubtful value. Also employed to color corn remedies. The next pharmacopeia released in 1942 (I gather they were relaesed every six years) did not have cannabis sativa in it. The 1937 U.S. dispensatory said:Cannabis is used in medicine to relieve pain, encourage sleep, and to soothe restlessness. We have very little definite knowledge of the effects of therapeutic quantities, but in some persons it appears to produce a euphoria and will often relieve migrainic headaches. One of the great hindrances to the wider use of this drug is the great variability and the potency of different samples of Cannabis which renders it impossible to approximate the proper dose of any individual smaple except by clinical trial. Because of occasional unpleasant symptoms from unusually potent preparations, physicians have generally been overcaustious in the quantities administered. The only way of determining the dose of an individual preparation is to give it in ascending quantities until some effect is produced. (The Book suggested using a fluid extract - powdered cannabis in solution, 4/5 alcohol - three times a day, starting with two or three minims.)(Lovinge,1985,p434) Extracts, tinctures, and herbal packages of cannabis manufactured by many drug companies, was available in any pharmacy until 1941 when The two main professional directories of drugs in the United States dropped it.(Snnyder 1985,p38) It is still used as a medicine

Descartes Essays (1492 words) - Ren Descartes, Free Essays

Descartes Essays (1492 words) - Ren Descartes, Free Essays Descartes Descartes Meditations Descartes Cogito Ergo Sum (I am, I exist) argument is a complex one. In many ways, he constructs a convincing argument for the existence of the self, and for the process of the thinking being, the essence of that self. In this meditation on his philosophy, Descartes on numerous attempts tries to convince both the readers, as well as himself, of his theory that we must reject all of our present ideas and beliefs and start from nothing. He believes that the only thing that has any certainty at this point is his own existence as a thinking being. Everything else, which he has learned throughout his entire life and believed in, is to be thrown out because it is not known clearly and distinctly. Descartes method and theory on knowledge was well planned and carefully thought out. It is evident that he spent a great deal of time determining the principles that he would use as determinants for judging whether a specific idea was justified and true. In my opinion, there are some flaws contained in Descartes argument. Among these flaws are Descartes apparent determination to prove his theory on his individual existence in the world and the existence of G-d to backup and prove himself and his theories. At the beginning of meditation two, Descartes is stuck in the middle of nothingness. He has nothing, nothing to believe in and everything around him he regards as false. This is because he cannot believe what he has learned and he is also unable to trust his senses due to the fact that they deceive him. He feels like he is drowning in a whirlpool and cannot reach the top and get out nor can he put his feet on the bottom and stand. Everything in the world at this point he has called into doubt, including himself. Everything that he has ever seen, learned or thought is now external from what he deems to be true and he is beginning his knowledge from non-existence. Descartes although is certain of one thing, nothing (but to be certain of nothing is still to be certain of something?). Descartes is a rational thinker and he rationalizes through his studies that nothing in the world is known. He decided to re-start his belief process and call everything he has ever believed in, into doubt. He is debating complex ideas in his head, changing his mind and objectively making decisions, so his existence in a world has to be a certainty. The fact that he is having these thoughts, whether right or wrong proves mental capacity. Descartes then states with certainty Cogito ergo sum (I am, I exist). This is the first accurate idea that Descartes knows with any conviction, he knows that he is a thinking being. Descartes still does not know what he is, he says but what then am I? A thing that thinks. What is that? A thing that doubts, understands, affirms, denies, wills, refuses, and that also imagines and senses. He is aware of his mental capacity and knows he thinks, deliberates and makes decisions, but he still rejects his body and his senses. O ne major flaw found in Descartes argument is that while critically examining, and then rejecting, mostly everything in the world around him, he maintained that he could prove the existence of G-d, beyond a shadow of a doubt. For thousands of years, people have been trying to prove G-ds existence but he has yet to be successful. It seems to me that Descartes showed a display of arrogance in supposing that he could devise a method of proving the existence of G-d, doing so without a great deal of difficulty. At one point in his discourse on method, Descartes sets out a code of morals, which he plans to abide by. Descartes states that he plans to obey the laws and the customs of my country, constantly holding on to the religion in which, by G-ds grace, I had been instructed from my childhood . It is quite apparent from this passage, that Descartes had accepted and embraced the idea of G-d long before he even began to question it. With this pre-judgement of

English 101 Essay Example | Topics and Well Written Essays - 250 words - 3

English 101 - Essay Example I simply explore the library and discover the myriad books, magazines, papers, and documents that I would never have known existed. I find one at random, locate a quiet corner, and spend some time getting acquainted with my new discovery. I have encountered 200-year-old books that were written about the history of the local area. I have also found magazines from the late 1800s that I always find interesting. One particular magazine was a late 1800s Science magazine that had an article that was written by Charles Darwin, the father of the Theory of Evolution. Wherever I look, the books that I accidentally discover always pleasantly surprise my curiosity. While I enjoy simply visiting the library, it is also an excellent place to study. I not only have a well-lit and quiet area to work, I have the entire library available to answer any questions I have, or provide the reference material I may need. I often consider the library my second home away from

The Luxury Passenger Carrier Case Study Example | Topics and Well Written Essays - 750 words

The Luxury Passenger Carrier - Case Study Example The company has decided to raise the average fare to $ 205. If the tax rate is 30 percent, how many passengers per month are needed to generate an after-tax profit of $ 750,000? Â  f. (Use original data). Springfield Express is considering offering a discounted fare of $ 120, which the company believes would increase the load factor to 80 percent. Only the additional seats would be sold at the discounted fare. Additional monthly advertising cost would be $ 180,000. How much pre-tax income would the discounted fare provide Springfield Express if the company has 50 passenger train cars per day, 30 days per month? Â  g. Springfield Express has an opportunity to obtain a new route that would be traveled 20 times per month. The company believes it can sell seats at $ 175 on the route, but the load factor would be only 60 percent. Fixed cost would increase by $ 250,000 per month for additional personnel, additional passenger train cars, maintenance, and so on. Variable cost per passenger would remain at $ 70. Â  Springfield Express should be sure that its forecasts are correct.

Portfolio Analysis Essay Example for Free

Portfolio Analysis Essay ABSTRACT This paper discusses the portfolio analysis. The paper includes a brief discussion on the meaning of the portfolio and why it is important for an investor to consider portfolio. It   also explains how an investor would select a particular asset to be a part of his portfolio. The limitations and disadvantages of having a portfolio analysis is also discussed in the last paragraphs of the paper. An investor or entrepreneur must study where he or she must invest in. These assets are combined in order to maximize the return of investment of the investor and entrepreneur. The combination of these assets, according to Weston and Copeland (1992) can be called a portfolio. The aim of an investor is to maximize their investments. Weston and Copeland (1992) believe in applying the portfolio theory to optimize the selection of assets. Each portfolio has a certain degree of risk and advantages. The weighted average of the returns of the individual assets is done in order to compute for the rate of return of the portfolio. A risk of a portfolio is the combination of all assets. The risk of the portfolio is different from the asset if it is held in isolation. A particular asset can be considered as very risky if it is held in isolation. However, this may not be so if it is combined with the other assets. Rather, these assets may contribute largely to an optimal portfolio of the investor. The risk of a particular portfolio depends on the risk factors of the assets. Litterman and Winkemann (1996) had noted that investors select their portfolio depending on the benchmark or the standard that they had set. The benchmark depends on the selection of the investors. These can be a liability stream, performance index or cash return. Experts are trying to understand the risk of assets and portfolio. Littermann and Winkelmann (1996) had recommended the use of risk factors. One of the most important risk factors that the investors must looked out for is the market exposure of the portfolio. This makes the risk of portfolio very unpredictable that is why investors are expected to risk their assets when they are managing their portfolio and are deciding on where to put their money. The analysis of one’s portfolio is important in its management. Through the analysis of the portfolio an investor can estimate the return or the loss that a particular asset may contribute. Having been able to study the portfolio does not mean a total success because as stated above, investing is a risk and an investor decides based on uncertainty. There may be cases that an investor had chosen the wrong combination of assets that may result to losses. Every businesses are exposed to risk and the percentage of failing is not fixed. An investor may estimate that the percentage of success is 75% and the percentage of failure is 25%. However, this may not be the case. It could be the other way around. Failure percentage can be higher than that of the success depending on the events that may happen. Even though the investors have uncovered all the risk factors that is connected with the success of the investment, there could be other complications that can occur once the investment had already been decided.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Investing in stocks and bonds are also a part of the portfolio. There is no fixed amount of return concerning stocks. A particular company stock may be high now but because of matters in the economy or problems in the company it could go very low. The limitations of having the portfolio analysis is that the computation of the portfolio may now approach the benchmark of the investor however, there could be times that the portfolio of an investor changes because of the â€Å"risk factors†Ã‚   in the market. REFERENCES: Littermann R. and Winkelmann K. 1996.   Managing Market Exposure. Retrieved last February 20, 2008 from Goldman Sachs. Website: http://faculty.fuqua.duke.edu/~charvey/Teaching/IntesaBci_2001/GS_Managing_market_exposure.pdf Weston, J. and Copeland, T. 1992. Managerial Finance 9th edition. Dryden Press. United States ofAmerica.

Emergency Contraception Essay -- Biology Essays Research Papers

Emergency Contraception There are many myths surrounding the use of emergency contraception. The question of what it is and when to use it is just a fraction of the controversy surrounding this arguably new practice. Emergency contraception is a method of preventing pregnancy after the act of unprotected sexual intercourse. It does not protect against sexually transmitted diseases. However, emergency contraception can not be obtained without a prescription. Why does the US government not trust women with the choice of making sure they do not get pregnant after having unprotected sex? If abortion is a choice and abortion terminates a life, why can women not have the choice to make sure they do not need an abortion? What is wrong with preventing an unwanted pregnancy? There are two types of emergency contraception, pills (ECP's) or copper T intrauterine devices (IUD). There are two distinct pill types, the brand name "Preven" and the brand name "Plan B". Preven contains the same hormones as regular birth control, estrogen and progestin. (1) It causes more instances of nausea and vomiting than Plan Bs, and decreases the chances of pregnancy by 75%. However, Preven can be used as an ongoing form of birth control. Plan B only contains the hormone progestin. It is more effective, decreasing chances of pregnancy by 89%, and has less of a chance for side effects. (1) These pills can be taken immediately after the sex, or up to 72 hours later. (2). The other form of emergency contraception, IUD, can be inserted up to five days after the unprotected sex and is more effective than the pills (99% decreased chance of pregnancy). (1) An IUD can be left in for up to 10 years as a form of birth control, but in some cases can lead to pe... ...e. The American government still denies the request for these to be readily available for American women. Why is this so? In a country where abortion is such a moral issue, you would think that an alternative to having to end a life would be widely welcomed by all sides of the issue. WWW Sources 1) emergency contraception at princeton http://ec.princeton.edu/info/eciud.html 2) teen forum on ec, myth/fact based site http://serendip.brynmawr.edu/biology/b103/f03/web1/www.cfoc.org/3_teen/3_emergency.cfm 3) publication paper, stand on emergency contraception http://serendip.brynmawr.edu/biology/b103/f03/web1/www.amwa-doc.org 4) ec connection, valuable resource http://serendip.brynmawr.edu/biology/b103/f03/web1/www.ecconnection.org 5) plannedparenthood, good price list http://serendip.brynmawr.edu/biology/b103/f03/web1/www.plannedparenthood.com

Reflection and Evaluation Essay

As part of the 7407 stage 1 course there is a requirement for several groups of students to complete a micro teaching session, we would do the session in front of the other students who would provide the feedback for the session. There is no doubt that immediate feedback is the most beneficial due to the work still being fresh in the mind of the student. Reece & Walker (2002 p470) Reflection We had initially planned to deliver the micro teach two weeks earlier but one member of the group had a personal issue that forced the session to be delayed by two weeks. Our group had a diverse knowledge pool, IT, Physical Education and Marketing and because of this diversity I initially thought that finding a subject for the micro teaching session would be hard but to my surprise we had discussed and agreed the subject and each persons involvement within thirty minutes. The micro teaching session would be based on the human heart with each member of the group delivering a part of the session, my part would be to create the presentation materials using Microsoft PowerPoint, the marketing expert would devise the session plan and handouts and the PE instructor would discuss the function of the human heart. Each individual in the group contributed to each part of the session (see lesson plan and scheme of work submitted with this document). Action Points We set up the resources and distributed the handouts, the session started with our marketing expert discussing the aims and objectives of the session, when she had finished it was my turn to read some interesting heart facts from a PowerPoint presentation, I chose to read these facts direct from the projected screen and because of this I could not face the class, I believe that this was a mistake and in future I will ensure that I read from printed material. After I had finished my interesting facts presentation the PE instructor completed her section which included explanations of the different aspects of the human heart, this was done using models and overhead projections, this section went particularly well and the students participated by asking questions, we had only allowed five minutes for this section but the amount of questions asked made the section overrun slightly. After this section was complete the students were given a quiz sheet, the quiz was based on the delivered session and this would be used to check learning had taken place, this section was handled mainly by the marketing expert who read the questions and confirmed the answers at the end. Overall the micro teaching session went well and issues were identified immediately, the students performed well on the quiz and the overall feedback was good. Bibliography Reece I & Walker S (2002) Teacher Training and Learning Fourth Edition Business Education Publishers Limited.

Did Mrs. OLearys Cow Start the Great Chicago Fire

Popular legend has long held that a cow being milked by Mrs. Catherine OLeary kicked over a kerosene lantern, igniting a barn fire  that spread into the  Great Chicago Fire. The famous story of Mrs. OLearys cow appeared soon after colossal fire that consumed much of Chicago.  And the story has spread ever since. But was the cow really the culprit? No. The real blame for the enormous  fire which began on October 8, 1871, lies with a combination of  perilous conditions: a long drought over  a very hot summer, loosely enforced fire codes, and a sprawling city built almost entirely of wood. Yet Mrs. OLeary and her cow took the blame in the public mind. And  the legend about them being the cause of the fire endures to the present day. The OLeary Family The OLeary family, immigrants from Ireland, lived at 137 De Koven Street in Chicago. Mrs. OLeary had a small dairy business, and she routinely milked cows in a barn behind the familys cottage. A fire did begin in OLearys barn at about 9:00 pm on Sunday, October 8, 1871. Catherine OLeary and her husband Patrick, a Civil War veteran, later swore that they had already retired for the night and were in bed when they heard neighbors calling out about the fire in the barn. By some accounts, a rumor about a cow kicking over a lantern began spreading almost as soon as the first fire company responded to the blaze. Another rumor in the neighborhood was that a boarder in the OLeary house, Dennis Peg Leg Sullivan, had slipped into the barn to have a few drinks with some of his friends. During their revelry they started a fire in the barns hay by smoking pipes. It is also possible the fire ignited from an ember which blew from a nearby chimney. Many fires did start that was in the 1800s, though they didnt have the conditions to spread as quickly and widely as the fire that night in Chicago. No one will ever know what really happened that night in the OLeary barn. What isnt disputed is that the blaze spread. And, assisted by strong winds, the barn fire turned into the Great Chicago Fire. Within a few days a newspaper reporter, Michael Ahern, wrote an article which put the neighborhood rumor about Mrs. OLearys cow kicking over a kerosene lantern into print. The story took hold, and was circulated widely. The Official Report An official commission investigating the fire heard testimony about Mrs. OLeary and her cow in November 1871. An article in the New York Times on November 29, 1871, was headlined Mrs. OLearys Cow.   The article described the testimony given by Catherine OLeary before the Chicago Board of Police and Fire Commissioners. In her account, she and her husband had been asleep when two men came to their house to alert them that  their barn was on fire. Mrs. OLearys husband, Patrick, was also questioned. He testified that he did not know how the fire started as he had also been asleep until he heard the neighbors. The commission concluded in its official report that Mrs. OLeary had not been in the barn when the fire began. The report did not state a precise cause of the fire, but mentioned that a spark blown from a chimney of a nearby house on that windy night could have started the fire in the barn. The OLearys After the Fire Despite being cleared in the official report, the OLeary family became notorious. In a quirk of fate, their house has actually survived the fire, as the flames spread outward away from property. Yet, facing the stigma of the constant rumors, which had spread nationwide,  they eventually moved from De Koven Street. Mrs. OLeary lived out the rest of her life as a virtual recluse, only leaving her residence to attend daily mass. When she died in 1895 she was described as heartbroken that she was always blamed for causing so much destruction. Years after Mrs. OLearys death, Michael Ahern, the newspaper reporter who had first published the rumor, admitted that he and other reporters had made up the story. They believed it would hype the story, as if a fire that destroyed a major American city needed any extra sensationalism. When Ahern died in 1927, a small item from the Associated Press datelined Chicago offered his corrected account: Michael Ahern, last surviving reporter of the famous Chicago fire of 1871, and who denied the authenticity of the story of Mrs. OLearys famous cow which was credited with kicking over a lamp in a barn and starting the fire, died here tonight.In 1921, Ahern, in writing an anniversary story of the fire said that he and two other reporters, John English and Jim Haynie, concocted the explanation of the cow starting the fire, and admitted that he afterward learned that spontaneous combustion of hay in the OLeary barn probably was the cause. At the time of the fire Ahern was a police reporter for The Chicago Republican. The Legend Lived On And while the story of Mrs. OLeary and her cow isnt true, the legendary tale lived on. Lithographs of the scene were produced in the late 1800s. The legend of the cow and the lantern were the basis for popular songs over the years, and the story was even told in a major Hollywood movie produced in 1937, In Old Chicago. The MGM film, which was produced by Daryl F. Zanuck, provided a completely fictitious account of the OLeary family  and portrayed the story of the cow kicking over the lantern as the truth. And while In Old Chicago may have been completely wrong on the facts, the movies popularity and the fact that it was nominated for an Academy Award for Best Picture helped perpetuate the legend of Mrs. OLearys cow. The Great Chicago Fire is remembered as one of the major disasters of the 19th century, along with the eruption of Krakatoa  or the Johnstown Flood. And its also remembered, of course, as it seemed to have a distinctive character, Mrs. OLearys cow, at the center of it.